PowerVita was founded by Mart from a personal passion for sport, health and helping others. That foundation was formed early in life. His father is the greatest role model in his life and was the first person he saw up close doing pull-ups and push-ups. He regularly took Mart and his family to the tennis court, the football field or outdoors to run together.

Sport was always encouraged at home. His father taught him how to jump rope, showed him the importance of technique and perseverance, and often repeated one message: you need discipline. But his example went beyond sport. He also taught Mart to show respect, stay positive and do something for another person without always expecting something in return. Those values form an important part of who Mart is and of the vision behind PowerVita.

The name PowerVita also carries that influence. People often call his father Power, and he also uses the greeting: “Power.” The name PowerVita is therefore not only a reference to strength and vitality, but also a personal tribute to the man who inspired Mart from a young age to stay active, develop discipline and be good to the people around him.

What began as a personal interest in becoming stronger and fitter grew into a broader mission: helping people train independently, make conscious choices and grow step by step. From that idea, Mart developed the PowerVita website and the PowerVita App. In the app, training, nutrition, structure and progress come together, allowing people to create personal workouts and nutrition plans, track their results and better understand what works for them.

PowerVita therefore stands for more than training alone. The platform brings together knowledge, technology and practical support to help people grow in strength, health, discipline and quality of life.